According to Forbes, millennial buying power exceeds $200 billion. Not only that, but 62% of millennials say that if a brand engages with them on social media platforms, they're more likely to become loyal customers. And, millennials aren't the only ones interested in finding great brands and fabulous vacations online.
That's exactly why a stellar social media strategy is crucial to your property's success! There are thousands of social media influencers and millions of users excited about sharing their holiday trips with others. At Caribbean Resort Marketing, we make your resort, boutique hotel or adventure business what users want to share with their friends.
Instagram is the bread and butter of resort marketing. On Instagram, beautiful photos reign supreme. Influencers, media companies and users all do their part to create content, share content and create buzz around your travel business.
At Caribbean Resort Marketing, we create consistent publishing calendars, beautiful posts and stories, interact with your followers and other users to take your following to new heights.
Compared to the other social media platforms, Instagram is where the party's happening! On this channel, beautiful photos are the baseline standard. Influencers, media companies and users all do their part to create content, share content and, with the right strategy, create buzz around your travel business.
At Caribbean Resort Marketing, we create consistent publishing calendars, post beautiful photos and stories, and engage with your audience to take your following to new heights.
As the foundation of today's social media landscape, Facebook remains a highly-important part of an impactful digital marketing strategy. It's a fabulous place to share photos and videos, describe your property in more detail, advertise to perfectly segmented audiences, and provide instant customer service.
The Caribbean Resort Marketing team can help you identify your quest personas, attract new guests with beautiful ads, automate your Facebook publishing, engage with customers and more!
According to Hootsuite, there are more than 100 million Pinterest users out there. 86% of millennial Pinterest users said they used Pinterest to plan life's big moments, like weddings, baby showers and vacations. Additionally, more than half of all Pinterest users make more than $50,000 annually.
Thanks to all of these delicious stats, it's clear that Pinterest is an ideal platform for advertising your vacation destination. Our team can help you create a powerful Pinterest strategy that converts admirers into guests.
According to the Omnicore Agency, there are more than 187 million active users on Snapchat every day. Those users produce more than 1 million 'Snaps' to share with their friends.
SnapChat is another fabulous platform that encourages users to generate content for your property. Through well-designed geo-filters (image overlays) that highlight the user's location, your hotel, resort, rental property or adventure business can gain greater visibility and attract new guests. After all, it only takes one famous influencer to turn a location into the next 'swimming pigs!'